About Us
Our Story
IMFIRM LTD proudly operates Trends Trove Store, an online destination created with a simple idea: to make modern, trending products accessible to everyone.
We noticed that customers often struggle to find products that balance style, quality, and affordability. Trends Trove Store was built to solve that problem by carefully selecting products that enhance everyday living while remaining budget-friendly.
From home essentials to lifestyle upgrades, every item we offer is chosen with our customers’ comfort and satisfaction in mind.
Our Mission
Our mission is to deliver value, convenience, and confidence with every purchase.
We aim to:
- Offer trending, practical products that improve daily life
- Provide a smooth and secure online shopping experience
- Build long-term trust through honest service and customer care
At Trends Trove Store, we believe shopping should be easy, enjoyable, and reliable.
Our Values
Our business is guided by strong principles that shape everything we do:
Quality First
We focus on products that meet our standards for usefulness, durability, and comfort.
Customer Satisfaction
Our customers are at the center of our decisions. We listen, improve, and support every step of the way.
Transparency & Trust
Clear policies, secure payments, and honest communication are non-negotiable for us.
Continuous Improvement
We constantly adapt to trends, feedback, and innovation to serve our customers better.
Meet our team
Dedicated professionals driving our success
Irfan MAHMOOD
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.
Our Customer Says
"I’m extremely happy with my purchase! The product is high quality, exactly as described, and arrived on time."
"Fantastic product! Exceeded my expectations in both quality and performance. Highly recommend!"
"Great shopping experience! The product is durable, well-made, and shipped quickly. Will definitely buy again."
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